"With the right broadband content," he said, "you could look at how the dress would really look on you.
But, he said, "until we make developing broadband content cost-effective, the impact on e-commerce will be lower".
The BcN is envisioned as conduit for broadband content and applications.
Because there is little exciting broadband content available, people are reluctant to spend on broadband connections; and because there are so few broadband connections, Hollywood is unwilling to invest in broadband content.
Lilley advises the DTI, DfES and Ofcom on broadband content and public service TV, so is well placed to give an overview of the PSP proposals.
"On the basis of this new infrastructure," said Hwang Eun Ju, a manager in SBSi's strategy division, "we could develop and benefit from new broadband content".
VeriSign announced Monday that it planned to acquire Kontiki for $62 million, in a move to enter the broadband content services market.
AOL has also added special broadband content for subscribers logging on to the service with D.S.L., cable or other high-speed connections.
Mr. Alexiadis said: "It would be better to focus on expanding the potential for narrowband, especially since broadband content isn't developed yet.
"The divestiture assures that AT&T will not acquire undue leverage in its dealings with broadband content providers, and American consumers will be the ultimate beneficiaries".
"We felt TooHotForFox would be a great test tube for what the future of narrowband and broadband content might look like".
