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There is no exact science to this, but an advisable strategy is to pick a couple broad tags and a couple more specific tags.
Go for broad tags, such as "Animals", "Sports" or "Television" which are certain to have a huge number of existing followers.
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If nothing comes up, try a shorter or broader tag.
Sifry admits that categories that bloggers choose for their posts are broader than tags.
Tweets about "Lost" are designed either for a broad audience (tagged simply "#LOST") or a narrow one (left tagless, so they're just for a poster's subscribers).
But Citigroup's decision to cut jobs could foster continued losses in the financial services sector, which Collins says has been hurt by the weakness in the broader market, tagging it Forbes.com's Sector To Watch Wednesday.
Use both broad and specific tags to get the most views.
All whole-genome Infinium products start with a broad set of tag SNPs derived from the International HapMap Project, providing unrivaled coverage and uniformity across the genome.
When we use a broad brush to tag some neighborhoods "bad," we're not doing justice to the people who actually live in them.
A minority of ∼15% showed a broader distribution of tags and was not considered further.
As shown in Fig. 4, the TAG profiles varied significantly between species, with B. braunii and S. obliquus exhibiting the broadest range of TAGs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com