broad reach

USAGE SUMMARY

The phrase "broad reach" is correct and usable in written English.
It can be used to describe a wide range of influence, coverage, or accessibility in various contexts, such as marketing, communication, or social impact. Example: "The campaign had a broad reach, allowing it to connect with diverse audiences across multiple platforms."

✓ Grammatically correct

News & Media

Tech

Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

(Broad Reach Publishing) 32.

The New York Times

"For broad reach and awareness, the offline media work best," Ms. Bechtold said.

The New York Times

They don't have the space or the broad reach to compete".

The New York Times - Arts

(A notable exception is Simmons, a general columnist with broad reach).

The New York Times - Sports

Broad reach beyond Workday thoughts that drift Like flotsam in the mind.

The New York Times

Customized messages rescue advertisers from the broad reach of traditional media.

The New York Times - Tech

I think someone with such a broad reach of support will be right for the country".

The Guardian

Most advertising networks already do this, but Google's broad reach makes publishers particularly nervous.

The New York Times - Tech

Libel law has typically held to account large, centralised institutions that enjoy broad reach, like newspapers.

The Economist

It's an intelligent show, with a wide vocabulary ("semiotics" and "nascent" yesterday) and broad reach of topics.

The Guardian - TV & Radio

Microsoft believes that its broad reach gives it the upper hand against rivals like Apple or Google.

The New York Times - Tech

Expert writing Tips

Best practice

When describing the influence of a campaign or initiative, use "broad reach" to emphasize its wide-ranging impact and ability to connect with diverse audiences across multiple platforms.

Common error

Avoid using "broad reach" when the actual impact is limited to a specific niche or demographic. Ensure the evidence supports the claim of widespread influence.

Linguistic Context

The phrase "broad reach" primarily functions as a noun phrase, where "broad" is an adjective modifying the noun "reach". It describes the extent of something's influence, coverage, or accessibility. Ludwig confirms this usage, showing its wide applicability.

Expression frequency: Very common

Frequent in

News & Media

58%

Tech

17%

Formal & Business

8%

Less common in

Science

5%

Wiki

2%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "broad reach" is a common and grammatically correct term used to describe the extensive influence, coverage, or accessibility of something. As Ludwig AI indicates, it's widely used across various contexts, particularly in News & Media and Technology, to emphasize the wide-ranging impact of policies, marketing campaigns, or technological advancements. While alternatives like "wide scope" and "extensive coverage" exist, "broad reach" effectively conveys the sense of a far-reaching impact, and so, writers should use it when that's the intended meaning. This makes it a versatile and valuable phrase in professional communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

wide scope

Focuses on the extent of coverage or range.

extensive scope

Emphasizes the comprehensiveness of the coverage.

wide influence

Highlights the degree of impact or effect.

extensive influence

Focuses on the significant impact on a particular area.

far-reaching impact

Stresses the profound and widespread consequences.

extensive accessibility

Focuses on ease of access for a large number of people.

wide coverage

Highlights the degree to which something is covered or reported.

comprehensive coverage

Emphasizes the thoroughness of the coverage.

general access

Focuses on widespread availability and ease of use.

overall effect

Highlights the general or total impact.

FAQs

How can I use "broad reach" in a sentence?

You can use "broad reach" to describe something that affects a large number of people or covers a wide area. For example, "The new policy has a "wide scope" and will impact many sectors."

What are some alternatives to "broad reach"?

Some alternatives to "broad reach" include "extensive coverage", "wide influence", or "far-reaching impact", depending on the specific context.

Is "broad reach" formal or informal?

"Broad reach" can be used in both formal and informal contexts, but it is generally more common in professional and news-related settings.

What does "broad reach" mean in the context of marketing?

In marketing, "broad reach" refers to the ability of a campaign or advertisement to reach a large and diverse audience, maximizing exposure and potential impact.