Staffed by former executives from Google, Cisco, and Facebook, the company has spent three years developing a way to look at one billion Web pages a day, divine what kind of products and services they might have, and then by looking at a broad range of customer interests, deliver Web pages that have just the right items and descriptions to suit an individual consumer.
"We service a broad range of customers from sole traders to multinationals who either see it as attractive or a real turn off," she says.
Who can blame merchants for wanting to sell more trees, lights and other popular items to a broad range of customers enjoying the cultural celebration of the season?
In February, Bank of America rechristened itself the "Bank of Opportunity" in a campaign aimed at appealing to its broad range of customers, from immigrants and first-time home buyers to the wealthy clients of its private bank.
The site's selection of nearly 15,000 wines was designed to appeal to a broad range of customers, from novices to gift givers, who might otherwise have only a limited selection in local stores.
With new styling and the chance to get a lower price on an older model, "you're really attracting a broad range of customers into the showroom," said Donald Johnson, G.M.'s vice president for Chevrolet sales and service.
"We want our merchandise to appeal to a broad range of customers who are already shopping our stores," Chief Executive H. Lee Scott H. Lee Scott said in a statement.
Despite repeated rumours of the firm becoming a takeover target, Mr East has long defended its business model of staying independent and licensing its intellectual property to a broad range of customers.
He said: "Jersey appeals to a very broad range of customers, we are very happy with the targeting we have at the moment and our business levels are good.
"We have attracted a very broad range of customers from both the bigger cities as well as rural areas but we are unfortunately unable to provide any numbers at this stage," a spokesperson from Rocket tells TechCrunch.
The Individual Life segment provides wealth protection and transfer opportunities through universal, variable and term life products, distributed through an independent channel, strategic distribution channel and specialty markets channel to meet personal and business needs of a broad range of customers from the middle market to the mass affluent.
