Now, with a broad product range, the company is taking the plunge into Basel.
Siemens, one of Germany's largest companies, has a broad product range that includes power generation equipment, trains and medical scanners.
Geographical expansion and the development of a broad product portfolio are required to diversify risk and capture growth opportunities.
First, services is one of the companys three broad product categories (the other two being physical products and software).
First, "services" is one of the company's three broad product categories (the other two being physical products and software).
Overly broad product lines soak up marketing costs and tie up resources and working capital in slow-moving inventory.
The Japanese, however, have achieved low failure rates even with relatively broad product lines and rapidly changing designs.
Demonstrating the value is tricky and often requires broad product adoption, thereby creating a Catch-22-like loop," Kohane said.
Currently each Morrisons store has a manager, a deputy manager and three or four assistant deputy managers who oversee broad product categories such as fresh food.
Abbott said the acquisition would give it continued access to a broad product portfolio, including i-Stat's automated hand-held blood analyzer for bedside testing.
"We haven't found any brand with a broad product line that makes every product well," says Dr. Tod Cooperman, president of the company.
