Sentence examples for broad match from inspiring English sources

The end result, though, is that when a consumer enters "1800Contacts" as a search term, it will see a competitor's advertisement anytime the competitor bids on "1800Contacts" "contacts" or "contact lenses" as a broad match.

The advertiser specified whether its ad should appear as the result of (1) a broad match — that is, whenever a Google search contained a phrase that was either similar to or a relevant variation of the keyword; (2) a phrase match — whenever the search contained the exact keyword; or (3) an exact match — whenever the search contained the exact keyword and nothing more.

Twitter just announced a new feature that it calls "broad match for keyword targeting".

By adding these broad match capabilities, Twitter can presumably do all of that while also exposing a given campaign to a broader audience.

Adwords: Select new keywords, use phrase instead of broad match terms, try dynamic keyword insertion in ads, and add the keywords directly on the landing page.

The PICO elements of SR of RCTs were considered a broad match to a DA if it involved similar PICO elements.

No facial recognition system is perfect, or even close: all make mismatches and overly broad matches.

This is disturbing given that broad matching of the generic term "contacts" could trigger an advertisement if a consumer enters the search term "1800Contacts". A trademark right does not grant its owner the right to stamp out every competitor advertisement.

When a company incorporates broad matching for terms such as "contacts or contact lenses," its sponsored link will appear even if the search term is "1800Contacts". In other words, simply because the search term is "1800Contacts," does not mean the keyword generating the sponsored link also was 1800Contacts or a similar variation thereof.

Just like on other keyword advertising platforms, if the coffee shop sells lattes but not espressos, they can use the "+" modifier on the broad matched terms to prevent broadening.

In a footnote, we note that the proposal didn't consider the impact of broad matching, where a lawyer bidding on the keyword "lawyer" may appear in response to a search query "john smith lawyer" without having bought the other lawyer's name.