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As portmanteaus go, "bromance" – the gentle insertion of "bro" into "romance" – is certainly one of this year's most uttered.
He turned "it's every day bro" into a rap video that, while mocked into the meme stratosphere for its horrible lyrics, currently has more than 167 million YouTube views.
Work "bro" into your normal conversation.
So it only makes sense that the man who brought "U mad, bro?" into the sports-insult lexicon would try to crown himself king of postgame rants after the Seahawks defeated the 49ers, 23-17, in the NFC championship game on Sunday.
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Can the New SFMOMA Turn Tech-Bros Into Art Patrons? "What the FBI is asking Apple to do would erode the vital U.S. values of free expression and privacy...".. "Dansaekwha and Minimalism," which opened January 16 at Blum & Poe in Los Angeles, is the latest in a series of exhibitions and publications devoted to the Korean monochrome painting movement sweeping the globe of late.
The annual transformation of start-up dudes, law students, social media managers, and other very average bros into an incontinent mob is bizarre.
Brentwood's top wheeler dealer used her showmanship to woo Essex bros into purchasing motors with the same flair she now uses to flog Boohoo wrap dresses and meal replacement shakes on Instagram Stories.
Where archaic ideas of male privilege and entitlement pushed disillusioned trilbies and bros into a regressive right-wing political group, a growing number of women are now becoming equally aggressive towards any attempt to magnify the effects of white privilege on American culture.
When a "bro" walks into the bar and orders a Bud Light, the bartender promptly kicks him out.
At some point in Miami, you will hit a point where you have heard far too much big-room house, had your ears blasted by CO2 cannons, and the idea of another sweaty bro bumping into you at a pool party will almost make you want to vomit your Sandwicherie sub.
What I do know is this: thanks to the internet splitting up hetero bro nation into tiny little demographic groups, combined with the fact that HIV is no longer a death sentence, there's probably not going to be a "next Nirvana" to come springing forth out of the underground to capture America's hearts, wieners, and vajayjays.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com