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We're bringing reggae back!" Mr. Greene yelped.
Last fall, Paul's single "Gimme the Light" was in continual radio rotation, and it revealed a recipe for bringing reggae to the masses: Start with dancehall, add generous doses of hip-hop and a remix with rapper Busta Rhymes, then garnish with a glossy video directed by hip-hop veteran Little X.
News archive and rare performance footage are used to tell the story of the label - its part in bringing reggae music into the world; its expansion into progressive rock in the late 1960s; the rise of Bob Marley into a global star; and the label's reputation for consistently signing, producing and championing innovative acts from the UK and all over the world.
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Aux Armes Et Caetera sold more than 600,000 copies in France and is considered to be one of the earliest albums to have brought reggae to the mainstream.
"I'm writing for this project hard," says Diplo, "because the records are amazing, and Snoop can bring reggae to people like nobody else – he's someone my mother knows about".
At present, there is no resolution in sight for the Marley family, Verizon Wireless and Universal Music, who can't seem to unite around the memory of the man who brought reggae to the world - and made vast fortunes for them all.
0824 Hear from singer Jimmy Cliff on how he brought reggae to an international audience and how he feels about his music being adopted by the Conservatives.
With two songs featured on the breakthrough "The Harder They Come" sound-track album in 1972 and its energetic, soul-style stage performances, Toots & the Maytals were widely pegged as the Jamaican group that would bring reggae to a wider audience.
"Tarrus's job is to bring original reggae back to the mainstream.
Mr. Reid uses the Arab-flavored vocal ornaments that Mr. Rose brought to reggae, and like Mr. Rose he writes minor-key songs about the struggles of oppressed people.
Ras MC T-Weed also sang, bringing hints of reggae and Stevie Wonder; for one tune Mr. Dorfmeister held up a synthesizer keyboard to play a squealing melody.
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