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Associated last week revealed its plans for a rival afternoon freesheet, bringing forward the launch date for the London Paper, which originally gave media buying agencies a date of September 18 for its debut issue.
Mark Harris, chief executive of mortgage broker SPF Private Clients, said: "Bringing forward the launch date of the second phase of Help to Buy has revealed just how much pent-up demand there is from buyers, with brokers already receiving plenty of inquiries about how the scheme will work and where they can get a mortgage.
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The news comes after reports North Korea allegedly brought forward the launch of its new satellite in time for the Super Bowl.
ITV was accused of spoiler tactics after it brought forward the launch of the sixth series of the Cowell talent show to counter its BBC1 rival.
News International yesterday brought forward the launch date for its title by a fortnight, to September 4, hoping to get out on the streets ahead of London Lite.
"We will try to bring forward the launch of a new crew," said Sergei Krikalyov, executive director of the Russian space agency and veteran cosmonaut.
The political imperative was again made clear last week when David Cameron, rattled by Ed Miliband's energy-price cap, decided to bring forward the launch of the scheme from next year to this week.
The Tories brought forward the launch of the scheme by three months at their autumn conference last week, despite a string of warnings about its potential effect on house prices.
Warnings that HTB could lead to a housing market bubble, pushing prices beyond those the scheme is supposed to help, seem to have prompted the government to bring forward the launch of phase two.
News International yesterday brought forward the launch date for its rival title by a fortnight to September 4. · To contact the MediaGuardian newsdesk email [email protected] or phone 020 7239 9857 · If you are writing a comment for publication, please mark clearly "for publication".
The federations brought forward the launch of their poster campaign against police funding cuts after Mitchell was accused of calling Downing Street police officers "plebs" in a foul-mouthed rant last week.
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