And it was working hard in Austin to bring some of that buzz to an American audience, with five gigs over the course of four days, including a slot opening for Coldplay.
It's quite a relaxed affair, but it does bring a buzz to the town.
"We wanted to bring the buzz back to the club and that's what we have done.
Although there is just one British player in the NBA this season, Cleveland's Luol Deng, January's game will again bring a buzz like no other.
Celebrity athletes bring a buzz of joy and youthfulness to their interviewers, winking and nodding their sturdy chins and saying, "No problem".
We wanted to do something inclusive rather than exclusive and, in a light-hearted way, bring the buzz of the main avenue at Chelsea to the streets of London.
While journalists bring the buzz, department store and boutique buyers bring the bucks.
While a live Twitter feed is compelling, StoryBox will allow us to go beyond this and bring the buzz from every social platform to life in one location filled with rich content".
New York Film Festival could bring Oscar buzz for 'The Walk' and 'Steve Jobs'.
"It'll definitely bring more buzz if we get big stars, but I think Allison Tolman brought as much buzz as Billy Bob Thornton".
