What it was, of course, was a brilliant vehicle for doing what the Comic and Sport Relief teams are out to do – alerting and re-alerting us to the almost unfathomable suffering going on around this huge and horrible world.
I'm sorry to say I find this a tiny bit brilliant, not least for doing something to upset the dreary virality of the challenge itself and all those horrendously smug videos on Facebook: And, OK – this, too: custom costumes for pregnant women.
"Today three colleagues and friends were sentenced, and will continue behind bars for doing a brilliant job of being great journalists," Anstey said.
Aidan's not well known at all for doing comedy but he's brilliant at it.
"It was brilliant for me, I didn't have to do crowd control any more," he explains.
There is capitalist individualism, which is for you to become brilliant at doing something people need, so that people pay you lots of money to do it.
Basically, whenever I get my makeup done professionally, they always use one of those, and it's brilliant for someone who doesn't wear a lot of makeup.
Everton traditionally have always had brilliant Irish players doing well for the football club, so they shouldn't be so quick to stop Irish players coming to play for Ireland.
Not great news for their families or psychiatrists, but their brilliant scam does make for a ripping yarn, published this month in the form of Bain's mea culpa, California Schemin' (Simon & Schuster).
Thanks to cherryontop, GeorgiaOwl2, Ayesha and HGirl1000 for these brilliant questions! Do you want to interview your favourite author?
