You can make your own reflector from a large piece of white card, covering one side with a sheet of foil to give yourself an even brighter option, if necessary.
In February Buddy bought Brighter Option, a lucrative Facebook Ads API service that takes a cut of brand ad spend.
Adobe bought Efficient Frontier for $400 million, Experian scooped up Techlightenment, Adknowledge bought AdParlor, and Buddy Media acquired Brighter Option to rear itself for acquisition by Salesforce.
Last quarter, Brighter Option served 92.5 billion impressions for more than 291 advertisers in 42 countries including game studio Wooga, and agencies Blowfish Digital and Mediacom.
To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option.
It's also considering buying a Facebook Ads API company the way Buddy Media bought Brighter Option, and I see XA.net and GraphEffect as likely targets.
The seed-funded Brighter Option's entire 21 person team in London and San Francisco will move into Buddy Media's offices in those cities.
The news of the appointment comes just one week after Buddy Media announced that it had bought Facebook ad-buying tool Brighter Option.
Brighter Option's CEO Peter Goodman is likely to spearhead Buddy Media's international expansion, while CTO Andrew Craven will join the senior product team.
When Buddy Media took its Series D, I wrote about its glaring lack of an ad buying tool and suggested "it could acquire one of the smaller brand-focused Ads API developers such as Brighter Option, GraphEffect, or XA.net".
