As usual, this year's brace of chefs have a strict brief to work from.
Mourinho had gone for energy, packing his midfield and front line with runners given a brief to work and contract together and fill the holes in front of Nemanja Matic.
A month ago, the artists had been given a simple brief to work together on a piece of audio-visual work which represented the question "What Moves You?" – not exactly restrictive.
Headed by Patricia Hewitt, a treasury minister, and Helen Liddell, a transport minister, its brief is to work with motoring organisations and car manufacturers to shift car taxes from ownership to use.
ContrAlto appeared, in my brief testing, to work quite well — games and apps loaded up, though, of course, some crashed, owing to my not knowing the boot order of this or that.
Klepacki took a brief hiatus to work on solo albums, then joined Petroglyph Games as full-time audio director in 2004.
Unlike some of his colleagues and predecessors, Fox had the benefit of four and a half years shadowing the brief in which to work out his plans.
All of the animators were given this brief, and encouraged to work in a more experimental manner with 2D and 3D software, as well as camera moves, textures, rotoscope footage, hand-drawn footage, and a combination of old techniques with new delivery methods.
This might mean coming into universities as guest lecturers and speakers, or offering placements to marketing students, or providing live campaign briefs for them to work on.
In Slough, Berkshire, the borough council briefed Free Form to work with local young people on their ideas for a centre for arts and social programmes, advice and counselling, employment and training support.
The key will be the brief they are required to work to.
