But, he said, he was immersed in food as the family spent an hour at breakfast debating what to have for lunch, and another hour at lunch debating the relative merits of eggplant, okra and peppers with dinner.
Plan A is embedded in company communication: newsletters, posters, the staff magazine, e-mail updates, breakfast debates, team debriefs and an intranet site with videos, carbon footprint calculator, a car sharing tool and blog for staff to ask questions and share eco hints and tips.
One morning, over breakfast, they debated some of the daily headlines, and it was clear that Issacharoff's rhetoric on the subject is a shade to the left of Raz's.
For that matter, Mr. Clinton could eat George W. Bush for breakfast in a debate and not even know he ate him.
Cerys Matthews, the former lead singer of Catatonia who joined the station in 2009, recalled appearing on BBC1's Breakfast programme to debate the closure with then BBC chief operating officer, Caroline Thomson.
In the online magazine Slate, he recently fought it out in the Breakfast Table, a daily debate feature, with David Brooks, an editor of the conservative Weekly Standard.
Harvey's Today generated its own digital bird song, a flurry of comment on Twitter which was complimentary and critical in equal measure, surely a sign that the programme was generating debate over breakfast tables.
Although some local franchises were already offering a breakfast menu, there was debate internally about how aggressively the company should promote it, Mr. Starmann recalled: "He made a big, bold decision — we're going on national TV.
