breadth of customers

USAGE SUMMARY

The phrase "breadth of customers" is correct and usable in written English.
It can be used to describe the variety or range of customers that a business or organization serves. Example: "The company has successfully expanded its breadth of customers by targeting different demographics and markets."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

But they don’t have the brands or the breadth of customers that Jamdat has.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

The breadth of customer choice of products and services has increased dramatically.

CIRP Annals

Banks still have some obstacles to overcome, though, before that halo illuminates the full breadth of their customer base.

The New York Times - Tech

I love the depth and breadth of the customer examples that Hubspot provides on its website.

TechCrunch

But, he adds, "given the breadth of our customer base and offerings, AMS has what it takes to play on the scale and diversity side".

Forbes

One of the interesting facts about the miniature golf business is the breadth of the customer base.

Bplans

"We're learning quickly about customer preferences - there's a much larger breadth of possibilities here for customers than our other products," he said.

BBC

Says Amazon, "we are being thoughtful as we scale the program and we're focused on increasing the breadth of the categories for customers".

TechCrunch

According Stacey Feldman, vice president for marketing at First Response, the brand first approached the Web site about six months ago and, when the series was approved, set guidelines for casting the show to reflect the breadth of First Response's intended customers.

The New York Times

First available only in iOS, the new service offers the same breadth of functionality to new Android customers which comprise the bulk of mobile phone users in the world.

TechCrunch

The depth and breadth of IBM's resources, its customer and market reach can only enhance our ability to address the growing market for Predictive Analytics.

TechCrunch

Expert writing Tips

Best practice

When discussing market reach or business growth, use "breadth of customers" to highlight the variety and inclusivity of your clientele. For instance, "Our marketing strategy aims to expand the "breadth of customers" we serve by targeting new demographics."

Common error

Avoid using "breadth of customers" when you actually mean the depth of engagement or loyalty of your existing customers. "Breadth" refers to variety, while "depth" relates to the strength of relationships or the extent of service penetration within a specific customer segment.

Linguistic Context

The phrase "breadth of customers" functions as a noun phrase, acting as the object of a preposition or a complement in a sentence. It typically describes a characteristic or attribute related to a company's or organization's customer base. Ludwig AI indicates that this phrase is correct and usable in written English.

Expression frequency: Rare

Frequent in

News & Media

40%

Science

30%

Formal & Business

30%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "breadth of customers" is a grammatically correct and usable noun phrase that describes the variety or scope of a company's customer base. Ludwig AI confirms its validity. While not exceedingly common, it's valuable when discussing market reach and customer diversity. It is mostly used in business and marketing contexts. Consider alternatives like "range of customers" or "diversity of customer base" to achieve subtle differences in emphasis. Be mindful not to confuse it with "depth", which refers to the strength of customer relationships. Using this phrase accurately enhances communication clarity when referring to the wide variety of customers a business serves.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Range of customers

Substitutes "breadth" with "range", highlighting the diversity within the customer base.

Diversity of customer base

Emphasizes the different types of customers served.

Variety of customers

Similar to "diversity", but slightly less formal.

Spectrum of customers

Uses "spectrum" to convey a wide variety of customers.

Array of customers

Suggests a collection of different customer types.

Multitude of customers

Replaces "breadth" with "multitude", emphasizing a large number of customers.

Scope of customers

Focuses on the extent of the customer base.

Extent of customer base

Similar to scope, but perhaps more formal.

Size of customer base

Focuses on the overall size, rather than the diversity, of the customer group.

Large customer portfolio

This alternative shifts from describing the variety of customers to emphasizing a large number of customers.

FAQs

How can I use "breadth of customers" in a sentence?

You can use "breadth of customers" to describe the variety and range of customers a business or organization serves. For example: "The company increased its profitability by appealing to a greater "range of customers"".

What is a good substitute for "breadth of customers"?

Alternatives include "diversity of customers", "variety of customers", or "range of customers". The best choice depends on the specific nuance you want to convey.

Is it better to focus on the breadth or depth of your customer base?

The optimal approach depends on your business goals. A focus on "breadth" aims to attract a wider "spectrum of customers", while a focus on "depth" seeks to strengthen relationships with existing customers.

How does "breadth of customers" relate to market segmentation?

"Breadth of customers" often arises as a result of successful market segmentation, where a company strategically targets different customer groups with tailored products or services. Market segmentation enhances the "diversity of customer base".