But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing.
If you do go for an outlandish garnish, he says, there has to be a reason, and cites a "detonated garnish" he created for a drink based around Belvedere Unfiltered vodka, which has a freshly baked bread aroma.
It is this complexity that assures that you can always pick out the pinot noir-dominated Krug, and they have never shunned the use of pinot meunier – which is sometimes dismissed as inferior by other houses – as it seems to have a very good effect on the nose of the wine (some tasters say it is responsible for the yeasty, toasted-bread aroma).
With more than 35,000 Subway franchises in the world (and close to 25,000 in the U.S ., it's hard to avoid the bread-y aroma emanating through the streets.
Teff flour and wheat starch crusts were very suitable for improving gluten-free bread crust aroma, due to their similar content in 2-acetyl-1-pyrroline and 4-hydroxy-2,5-dimethyl-3 4-hydroxy-2,5-dimethyl-3 4-hydroxy-2,5-dimethyl-3 4-hydroxy-2,5-dimethyl-3 4-hydroxy-2,5-dimethyl-3
Once the mixture doubles in size every day for at least three days, and does not produce any unpleasant (non-bread-like) aromas or liquids, cover it tightly and move it to the refrigerator.
All the while the actors perform an earthy, tactile task: kneading and baking bread, with the aroma wafting up from the ovens at the back of the stage.
There's the beery, yeast-release aroma that spreads around the kitchen, the slowly exuding I'm-on-my-way smell of the rising loaf, and the intensifying fresh-bread smell that comes from the oven as it bakes.
Now, Paul brings out his chest of futuristic aromas: bread crust for comfort, and paint gallery to make one feel artistic.
The aroma of bread crust, as one of the first characteristics perceived, is essential for bread acceptance.
The yeasty aroma of bread and fruitcake wafted through the warm, cozy space.
