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And because broadcasters cannot show ads that breach the Codes, advertisers might lose prime advertising slots in which a banned ad has been booked to appear.
Although the obligation to comply with the Codes rests with the broadcaster, advertisers also suffer consequences if their broadcast ads breach the Codes.
It also proposes serious punishments for companies that breach the codes and in doing so fail to meet their duty of care.
If they persistently run ads that breach the Codes, broadcasters risk being referred by the ASA to Ofcom, which can impose fines and even withdraw their licence to broadcast.
Similar(56)
We threw out the complaint because the programme didn't breach the code.
Senior NHS staff who breach the code of conduct should be disqualified.
Christine Tacon, the Groceries Code Adjudicator (GCA), can launch a full-scale investigation into supermarkets that breach the code.
Tessa Jowell did not breach the code because if she had been told she would have complied with it".
"During that period I have seen tennis umpires breach the code for officials for relatively minor offences.
The PCC found that newspapers paying parents for interviews about their children was "not unusual" and the majority of the cases did not breach the code.
A Channel 4 spokeswoman said: "We welcome Ofcom's finding that Benefits Street did not breach the code in any respect.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com