Researchers have tried everything from making brave volunteers use exercise bikes while wearing scarves filled with ice to cycling in cold water with only their heads above the surface.
Among the posters emerging from the propaganda centre is one that says: "We are all Libyans... Everybody is watching us... Be brave... Use a nice behaviour".
But if you're brave enough, use a bit of wrist action and flip it.
I wish more artists would follow suit, be brave, and use their platform.
The word "brave" is used a lot to describe those who write about their deepest traumas — too often, I think — but it's an apt description of Deraniyagala.
Mr Gibson's two bravest decisions to use no stars and to make his actors speak in Aramaic and Latin turn out to be strokes of genius.
Another approach that has been tested is to induce cramps in brave volunteers using electric currents.
The Braves would use revenue from rent, parking, advertising and naming rights to pay their share.
I witness brave people using the tools of yoga to move forward in their lives and to access positive change.
Overcome doubts and embarrassment by standing-up, being brave even using fear and "stage-fright" in everyday life to kick up your flame.
