People follow the brand wherever it turns up".
"Our goal is always to create a seamless brand experience, especially with our younger lines, communicating the brand wherever the customer wants to touch it — on their mobile devices, via a social network, on blogs, in store, in print and outdoor media," says John Hooks, deputy chairman of the Armani company.
But more importantly, they expect to have the same brand experience wherever and whenever they interact with your brand.
We are excited to see what the future holds for our brand as we execute new partnerships and identify new growth opportunities such as a retail offering and continuing to expand our manufacturing globally to meet the needs of our brand partners wherever they are making products.
As for the "like" button, Wheeler says that this is part of a bigger vision of "social CRM" in which a person's affinity or "like" of a brand can be tracked wherever that brand appears, whether that is in an ad, or through a piece of social content.
The lesson we have learnt from print industry changes is that the best brands serve consumers wherever they go.
When Sendler initially comes up with the idea of clandestinely shepherding Jewish children out of the ghetto, she meets a measured, predictable brand of resistance wherever she goes.
But now that those clutch moments have come in Trumbull, Conn., at Boston University, for the Colorado Avalanche or now for the Calgary Flames, it is clear Drury drags his particular brand of serendipity wherever he goes.
"Mark Girls can advertise their ability to sell products right on their Facebook profiles, and the widget functionality of Mark's e-shop enables us to drop the shop into other places to give the brand a presence wherever people hang out online," she said.
Flywheel Sports, which has spinning studios in nine states and Dubai, recently hired a retail director who will introduce "non-workout accessories" — a spokeswoman declined to be specific — "so fans can have a piece of the brand with them wherever they go".
