The changes affect brands that include Goody, Graco, Levelor, Paper Mate, Parker, Rubbermaid and Sharpie.
GKV already handles tasks for Snyder's-Lance brands that include Archway cookies, Cape Cod potato chips and Lance sandwich crackers.
That company is now the parent of brands that include Kaptain's Ketch and Ratner's, which make premium prepared foods.
Nestlé has 280,000 employees and brands that include Kit Kat chocolate bars and San Pellegrino bottled water.
Diageo has a lineup of brands that include Johnnie Walker, Guinness, Smirnoff, Baileys, Cuervo, Tanqueray and Captain Morgan.
That company is now the parent of brands that include Kaptain's Ketch and Ratner's, which make premium prepared foods.
It also owns the Freedom Group, one of the world's largest gun-and-ammunition makers with brands that include Bushmaster and Remington.
In 1909, her father, Eugène Schueller, founded the company, which evolved into a global cosmetics leader with brands that include Maybelline and The Body Shop.
In entering the creamer category, Maxwell House International faces creamer brands that include Coffee-mate, sold by Nestlé, and International Delight, sold by WhiteWave Foods.
The assignment, for brands that include Caswell-Massey and Dr. Hunter's Original Remedies, had been handled by an internal team and various agencies.
The scrutiny from Mr. Loeb comes as Sony, with movie brands that include Columbia, Screen Gems and TriStar, prepares to pull off a death-defying summer.
