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Exact(27)
Mr Marchionne sees Fiat and Opel as complementary brands that could share platforms and development costs.
Why risk introducing cheap brands that could cut into sales of your existing ones?
Richard James and Hardy Amies are brands that could work with classic rock.
The Maserati S.U.V. is the first of several vehicles with Fiat brands that could be produced in the United States.
Analysts and competing publishers say that Condé Nast under-uses extremely well-known brands that could draw more Web traffic.
But that world is dying, and even once-huge brands that could not compete — Pontiac, Plymouth, Oldsmobile, Mercury and Saturn — have been sent into exile.
Similar(33)
This is a brand that could use a reboot.
Like Woods, he's been a brand that could sell virtually any product.
Jonathan Jackson Miller, editor of The Comic Retailer, a trade publication, said that Marvel has found a new brand that could resonate.
I then decided I wanted to create a healthy food brand that could develop and grow into something really exciting," Simpson says.
If the augmented reality app is incorporated into that apply-and-kiss ritual, then "the entire experience is branded, and there isn't another bandage brand or store brand that could bring that experience," Mr. Dineen said.
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Justyna Jupowicz-Kozak
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