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Luxury brands represent the height of excellence; if you buy a luxury branded product, you expect it to be responsibly produced.
The brands represent the hopes and aspirations of many people who admire the American spirit and business ingenuity -- not to mention the quick convenience of the products.
Together, these brands represent the leaders in both the technology and news categories.
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Starwood operates 15 hotels in Dubai under five different brands, representing the largest concentration of Starwood hotels anywhere in the world except New York.
Coca-Cola updated its much-loved Mean Joe Green commercial from 1979, and Stetson hopes to make a comeback with the idea that its brand represents the essence of the American spirit.
"The Itanium brand represents the strength and performance of the unique processor features that provides customers with a reliable and responsive foundation for e-Business in the future," says Jami Dover, vice president of Intel's sales and marketing group.
12 Since brand equity is an intangible asset, it is frequently measured through market outcomes such as the 'revenue premiums' achieved by the brand (representing the incremental revenue produced by a brand compared to an unbranded alternative of equal quality).
Although Tide is the most popular detergent in the U.S., the Tide, Crest and Ivory brands represent less than 10% of the company's annual revenue.
In the new global economy, brands represent a huge portion of the value of a company and, increasingly, its biggest source of profits.
The 34 brands represented at the event pointed up the changes in weight and performance of once-traditional fabrics, while Woolmark, which sponsored the day, underscored the importance of "cool wool".
The following names are just a fraction of the brands represented in the museum in Mulhouse.
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