Heineken named Red Brick Road as its lead worldwide creative agency for the Heineken brand, replacing Strawberry Frog in Amsterdam, which was awarded the assignment last August.
Hiring Ogilvy as the new creative agency for the Gap brand, replacing Laird & Partners, "wasn't contingent at all" on Ogilvy's agreeing to let Mr. Farbman leave to join Gap, Mr. Seifert said.
SAN FRANCISCO — Within weeks of scooping up the failed banking operations of Washington Mutual in late 2008, JPMorgan Chase began phasing out the WaMu brand, replacing signs on retail branches.
Last May, Anheuser-Busch's Bud Light brand replaced MillerCoors's Coors Light as the N.F.L.'s beer sponsor.
Gone is the red, white and blue color scheme and geometric design of the brand, replaced with more saturated hues like fuchsia and yellow, and with the splattered-paint look of graffiti.
One sign that the Obama brand is replacing the Oprah brand?
So, in my opinion, bye, bye Sears and Kmart brands, hello Amazon, replacing those brands wherever they appear, store nameplates included.
She went to her local pharmacy, she said in the interview, and bought drugstore brands to replace the name-brand medicines involved in the recall.
Later that month, it was announced that Coulter was the new Australian face for international cosmetics brand CoverGirl, replacing model Jennifer Hawkins who had been with the brand since 2006.
Mr. Brand imagined replacing the old technocratic hierarchies with horizontal information networks — a scientific vision that seemed quaintly abstract until the Internet came along.
