Sentence examples for brands positioning from inspiring English sources

In these contexts above, the two brands' positioning concepts can be debated as the driving force of their internationalization.

Senior executives need to see if their brands' positioning needs to be changed, just as Obama is making over America's image.

Weinswig praises Penney's new back-to-school inventory as "trend-right merchandise," with "higher-margin private label brands" positioning the company with an already "strong start" for the back-to-school niche.

"We remain intensely focused on our strategic initiatives and evolving our brands' positioning and assortments, as well as improving our customer's experience".

"If we can get these brands positioned properly online, there's huge upside," he said.

The Ritz Carlton is one of the world's leading luxury hotel brands, positioned firmly at the high end of the market.

Upon strengthening the chocolate brands through product diversifications, these global brands positioned themselves through internationalisation strategy; whereby chocolate firms evaluate specific-advantages, such as ownership, location and internalisation (Dunning 1988), and also exploit resources available as summarised in Fig. 2.

It's already sprinkled its beauty repertoire with brands positioned as natural or nontoxic such as Lavanila Laboratories, Tarte and Burt's Bees.

Prior to the introduction of superslims, brands positioned primarily to women held a small share of the world market...Capri/Finesse can be effective against those brands.

It has a lot to do with branding positioning.

This brand positioning concept might be useful for their internationalization in twofold: First, focusing on basic apparel design enabled them to be free from design localization across different foreign markets.