General Motors fared better than other domestic brands over all.
The beverage industry has experienced a huge proliferation of brands over the last 20 years.
Moreover, the new canons of prestige favour brands over small businesses.
"The market favors authors who have built up their brands over time," Mr. Norris says.
Where trust in established institutions is scarce, it makes sense for companies to stretch their brands over many industries.
Brinker sold six brands over the last decade, including Romano's Macaroni Grill, to focus on Chili's and Maggiano's Little Italy.
She said that the company's trademarks were "how we build consumer trust in our brands over many years" and needed to be protected.
Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.
After results of Consumer Reports Annual Auto Reliability ratings were released on Monday, there appeared to be a crack in the dominance of Japanese brands over automotive reliability.
Currys offered thousands of deals on leading brands over Black Friday in 2015 and this year's event is set to be even bigger".
