And the beauty of ingredient branding of course is that it is a co-operative strategy.
The Disney brand, of course, is one of the most powerful in the world.
Nothing wrong with spending money to build a brand, of course.
The brand of course is Virgin and its creator, Sir Richard Branson, is Britain's most admired business leader.
It's not about the platform or the brand, of course, but rather the sheer amount of content it hosts and its diversity.
For now, however, Mr Trump seems mainly to want to have a bit of fun meanwhile, further enhancing the Trump brand, of course, which he continues to plaster all over his high-end real-estate developments.
It began on Monday with the 47 models touching down on UK soil having arrived courtesy of a private Boeing 767, VS branded, of course, as were the models.
"The festival isn't a commercial or capitalist brand, of course, but it's disconcertingly not unlike a franchise," says Chella Quint, comedy writer, performer and editor of Adventures in Menstruating zine.
A more absurd variant of this trend is "ambush research," in which a researcher befriends a total stranger in a bar and, by means of a complicated trick arranged beforehand with the waitress, contrives to present him with a brand of beer he didn't order -- the client's brand, of course.
