But "a good portion" of firms still do not announce them for fear of damage to their brands, notes Mark Greisiger of NetDiligence, a Pennsylvanian cyber-security firm.
Designer lipsticks that sell for $50 a pop are usually made from the same ingredients as drugstore brands, notes Frank.
"Luxury items only make up 15percentt of the typical woman's closet, but to date, there hasn't been an easy to way to sell a mix of high-end and everyday brands," notes Reinhart.
"I couldn't be more thrilled to see prediction, machine learning and simple user experiences converge to serve the analytics needs of the world's most innovative brands," notes Adobe's Bill Ingram in the blog post announcing the deal.
In 2009, Innovative Brands, noting that the products were popular with men, introduced Pert Plus for Men, a line that Helen of Troy promptly discontinued when it purchased the brand in 2010.
Robert Passikoff, president of Brand Keys, a New York-based brand and consumer loyalty consulting agency that annually ranks customer loyalty for hundreds of brands, noted that "it's been well over a decade since consumers shifted the way they looked at the photographic category".
Mr. Passikoff, the president of Brand Keys, a New York research company that monitors consumer perception of brands, noted that Ms. Kardashian is currently tied with Snooki at the top of its celebrity loyalty index, a survey that gauges consumer engagement with celebrities.
Given this, participants seemed to emulate the first lady by choosing apparel and retail brands that mimic what they observed from her. Interestingly enough, many of the retail brands noted by participants were brands assessed in Yermack's study, namely J. Crew, Nordstrom, and Macy's (Yermack 2010).
"We expect to see 'Gateway' placements, 'Sponsored search,' and 'Fly out' banner ads if they follow the same pattern they did with other Amazon Private brands," noted Spencer Millerberg, One Click Retail CEO.
Other Chinese smartphone brands noted as performing well in the region by Kantar include Meizu and Oppo, which it said both showed "strong" year-on-year growth, capturing around 6percentnt of smartphone sales apiece.
Fidelman's research on Forbes recently measured the engagement levels of the top 70 brands, noting that companies can do a better job of engaging with the market.
