Growth in Sprint brand net additions was achieved without the benefit of Apple's iPhone 4S and iPhone 4, which launched Oct. 14.
Eighty-one games into this inaugural season, newly branded Nets fans are — like the team they follow — still learning, still carving an identity, still developing emotional bonds.
Abercrombie & Fitch, which launched Hollister in 2000, has done an extraordinary job with brand penetration: in 2013, there were five hundred and eighty-seven Hollister stores around the world, and the brand netted more than two billion dollars in sales.
From the stunt, the brand netted $41 million in "earned media".
To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value.
(Brands are crucial when it comes to beverages and luxury goods, but not so much, say, with airlines, when price and convenience are more important). To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value.
Darden also announced its earnings for the fourth quarter, improving same-restaurant sales across all five brands and netting profits of $105.3 million for the three months ending May 31, up 22percentt over the same period a year ago.
Gloria Vanderbilt Apparel, based in Edison, N.J., which makes stretch and twill jeans under the Gloria Vanderbilt and GLO brands, had net sales of about $146 million in 2001.
(Can anyone who hasn't seen the film really tell what it's about?) That may not hurt it as much as you'd think: the film is still sturdy, well-received populist fare, while its canny commercial fusion of the Disney and Marvel brands will net it a lot of corporate-loyalty votes.
"We think we've developed a lot of equity behind brand Nets," said Brett Yormark, the Nets' top marketing executive.
