Sentence examples for brands needed from inspiring English sources

Instead, he thought brands needed to express "longevity and invariable qualitative values" that are already embedded in their histories and products.

Both brands needed a face lift: Amoco's stations had kept the same design for the last 20 years and BP for the last 12.

Ossendrijver also said that despite "marketing people" warning them off using too many materials in one item – for example the trainers – because of expensive production costs, luxury brands needed to push in this direction.

Conversely, media brands needed personal brands to attract and hold consumers' attention.

Brands needed brick-n-mortar for distribution before setting up their own physical or web stores.

"I saw how [internet] search and display [ads] dominated the digital landscape, but brands needed more storytelling capabilities and [they] had no way to reach back and get content," says Hanks.

"The brands need to fulfill their responsibility.

"Big brands need to look around more.

Brands need to support this service with social media content.

Other high-street brands need to up their game.

"Brands need to be part of the conversation," he added, "and the key is content".