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As I shuffled into the spotlight, hastily removing the H&M earflap cap that in Berlin brands me thoroughly as a tourist, Shovel-jaw yelled something.
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Affective labour (my sociability, attitude, connections, emotions) is part of Brand Me, and must be monitored, controlled and exploited.
And I decided that while I might not go all out on the Brand Me bandwagon, it couldn't hurt to have an entry in Wikipedia.
The problem with Brand Me today is that it entails very little actual branding and far too much "me".
Customized cosmetics are taking off because the brand-conscious consumer has become the brand-me-conscious consumer".
Women bond to a brand, and one generation of female consumers can lead you to the next -- we call that brand-me-downs.
He never branded me racist.
You branded me a skeptic.
That branded me for life".
"I don't think anybody's quite accurately branded me.
"It's what the SNP are trying to brand me as: the 'more nuclear weapons' guy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com