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Brands is 6-5.
Switching brands is also an untenable option.
The issue for brands is scale.
Reviving old brands "is just Step 1," he added.
Another similarity with children's brands is sugar content.
Yum Brands is doing its best to spoil it.
"That means competition between the brands is growing.
"The responsibility of brands is changing," says Sutton.
The proposition for brands is just as strong, he argues.
Another avenue being explored by local brands is TV advertising.
She meant the standard markup, which for luxury brands is roughly 7.5 times cost.
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