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"Consumers were learning about brands in a fundamentally new way.
Under Mr. Piëch's watch, VW acquired the Bentley, Bugatti and Lamborghini brands in a single year.
And I never like the jarring effect of mixing brands in a single room.
Reporters and editors for the Dining section quaffed nine brands in a blind tasting last week.
Where brands get themselves in trouble, especially brands in a leadership position, is where they start to get comfortable".
This will involve "building our brands in a more peer-to-peer manner with joint ventures and partnerships".
And Diageo and Pernod are dividing the brands in a way that should appease regulators, he said.
Professor Kathryn LaTour, an expert in marketing hedonic experiences, discusses our love for certain products or brands in a new podcast.
Many companies that attempt to manage global brands in a standardized way find themselves stymied by differences across markets.
Indeed, Apax bought the operator of the pre-school brands in a deal worth £490m in 2005, which would have equated to nearly $900m at that time.
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So how do we differentiate our brands in an increasingly commoditized world?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com