Executives at New Line and the partner sponsors met frequently to coordinate how the brands' efforts can amplify the campaign planned by New Line.
Compare Illumina's strategy with the target's defense in another pending hostile bid, Prestige Brands' efforts to fend off an $834 million hostile bid from the Mexican drug maker Genomma Lab Internacional.
Tellyo supports TV brands' efforts to reach out to new screens and to new audiences.
A great example is brands' efforts with trust marketing.
While that branding effort continues elsewhere, in Philadelphia the new name lasted barely a year.
At her urging, Israel has hired a British company, Acanchi, to lead the branding effort.
Worse, they looked inauthentic, which is ironic for such a quintessentially British branding effort.
"Each brand effort is tailored to reflect the unique interests and needs of its audience".
Citigroup hopes that does not apply to its new brand effort.
Meant to encapsulate Seattle's wealth of both urban and outdoor life, the branding effort also met its critics.
