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Mr. Collier and the Unilever executives said the appearances of those Unilever brands during the episode were not part of the sponsorship deal.
We already wrote how Chinese shoppers were helping to revive Europe's battered retail sector with record spending on upmarket brands during the Chinese New Year holiday.
Having bought hundreds of brands during the 1990s, Unilever called a halt just over a year ago after discovering that the costs of supporting its long tail of weaker brands were eroding margins at an alarming rate.
That is why viewers do not see other beer brands during the game nationally; some brewers will try to circumvent that by buying spots during station breaks on local stations.
The company said it had reaped the benefit from its investment in technology and lower prices, as well as shoppers' trust in its brands during the horsemeat scandal and tough times on the high street that have seen the demise of rivals.
While analytics companies want to monitor social media in real time — gauging customer sentiment about specific brands during the Super Bowl, for instance — academic researchers across various fields wanted to "go back and study things" over almost a decade of historical data, said Chris Moody, Twitter's vice president of data strategy.
Similar(49)
Most saints were "branded" during the rise of Christianity in Europe and the Middle East.
Bank of Scotland was the most complained-about financial brand during the first six months of 2015, with 20,288 cases.
If there are viable alternatives for part of the brand or all of the brand during the process, we'll consider them".
His father, Jacques, was the youngest of the three Cartier brothers, who had built the firm into a highly respected global brand during the 1920s and 1930s.
They bought out their investors for $350,000 - a mere pittance of what was pumped into building the brand during the internet boom.
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