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Exact(39)
Typically hotel brands do not own the hotels.
Yet unlike Volkswagen's cars, Renault's brands do not compete with one another.
The coffers of fast-fashion brands do not swell by themselves, of course.
Operators have realised that MVNOs can help them capture customers in segments where their existing brands do not reach.
Other than Microsoft, the real world's big brands do not seem to have made much headway there.
"The big brands do not possess all the know-how they need in-house," Mr. Buttet continued.
Similar(21)
Brands don't just fail.
But faceless national brands don't exactly inspire local loyalty.
That's why most brands don't pick political fights.
"Great brands don't come along every day".
It's exactly what brands don't want you to do.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com