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The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.
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The bright spots, he says, will be with those retailers that combine good products, strong brands, customer service and the right mix of online, mobile and offline offerings.
The feature, now one of several website buttons available, follows the company's recent test of a change to brands' customer support profiles' that encouraged users to direct message, not tweet, at the business's Twitter account.
This year, the numbers are a bit better: social networks so far are driving about 1% of sales, IBM tells me — "which is not to say social is not important, it has more of an indirect influence on sales — i.e. consumer perceptions of products, brands, customer experience, which influences purchasing," a spokesperson tells me.
There's so much stuff that needs connecting -- ideas, people, technologies, brands, customer service, product lines.
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Heritage is important even in new and emerging markets, where customers are won over by the implicit endorsement by leading brands' customers, going back decades.
This is an absolute waste of branding, customer loyalty, and potential goodwill or at least neutrality from current ING customers by Capital One.
That includes product branding, customer acquisitions, traffic, sales and customer retention.
Get Satisfaction develops branded customer communities.
"Once everyone opens up for business on the web, there is going to be much more of an emphasis on branding, customer care, areas that make for a much more fulfilling web experience," Bonde says.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com