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G.M., for example, has about 6,700 dealers in the United States, compared to 1,200 for Toyota (the disparity is even greater when franchises are counted — G.M. dealers operate 14,000 franchises for its many brands, compared to 1,600 franchises for Toyota).
The competitive position of store brands compared to national brands may depend on the product category and a retail chain's overall brand assortment strategy.
The results we report focus on the competitive position of store brands compared to national brands from a consumer point of view.
In fact, a review of Facebook and Google+ properties for all 100 brands showed a collective total of almost 300 million Facebook fans for these top brands, compared to approximately 148,000 Google+ followers for these same brands.
Of the top 50 pages on Facebook, 8 of them are leading advertisers and brands, compared to Twitter which doesn't have a single brand in its top 50 users.
In another recent study, Schaefer and Rotte found reduced activation in a right hemispheric homologue when participants saw attractive car brands compared to less attractive car brands [ 34].
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Keep in mind, however, that what one brand calls a 2 1/2 may be another brand's 2 or 3. Also, a box of 2 1/2s will have some variants... some that are closer to a hard 2, or a soft 3. A reed comparison chart such as this one (PDF) can help you see how different brands compare to each other on a strength scale.
"We're a baby brand compared to where I see us going," she declares.
OS X now seems like an outdated brand compared to Apple's other platforms.
None of these techniques can measure the perception of a brand compared to its peer brands on a daily or shorter period basis.
Overall, only 8 of the 50 most popular drugs are still branded, compared to 20 in 2003, IMS says.
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