"Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers," says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
Parents are happy for younger teens to start brand-bonding with Jack Wills.
It's healthy for blokes to lay bare their thoughts on occasion, and, with Australia's Father's Day on the horizon, underwear brand Bonds give this group of dads an opportunity to get their talk on while stripped down to their briefs.
And while insulting isn't typically on an advertisers 'to do' list, it can be the most memorable part of a commercial and the kiss of death when it comes to brand bonding.
For all that television contracts drive the Premier League, and for all that modern players wear promotional messages that make them moving billboards for global brands, the bond between the club and its fans is intrinsic.
Emily Wood, director of entertainment marketing at ITB Worldwide, a company which secures film and entertainment partnerships for brands, credits Bond producer Barbara Broccoli and production company Eon for taking a very strategic approach to building the franchise.
On the flip side, Tyrell said, those actually out shopping had more money to spend with upmarket stores benefiting from high rolling members of the 'Olympic family': "The luxury brands on Bond Street have got less volume [of transactions] but higher sales".
It is a figure that reflects the retail space race currently taking place between uber-brands on Bond Street.
Still, come November 22nd, I expect to be jumping up and down on the sidewalk outside "Die Another Day," agog at the prospect of brand-new Bond.
Saltzman herself told the site production schedules and trial runs had been set for Broadway or Las Vegas openings in 2017, and revealed the musical would feature a brand new "Bond girl".
