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Initially, each carmaker will operate on a separate assembly line but, eventually, they could produce models from both brands back to back.Does this mean that models will increasingly look alike?
It is common during economic downturns for marketers to see if any brands they own can be renewed or revived because it can cost less to bring ghost brands back to life than develop new ones.
An Amnesty International investigation traced cobalt used by Apple, Microsoft, Vodafone and other leading brands back to mines in the DRC where children as young as seven were made to work in dangerous conditions.
The Italian car company will get a 35percentt ownership stake in Chrysler and an opportunity to bring its Fiat and Alfa Romeo brands back to the United States through Chrysler's dealership network.
The deal came shortly after The Wendy's Company sold its 12.3% stake in Inspire Brands back to the company for $450 million.
They need the courage to steer brands back to being companies, and not good "corporate citizens" (as if you could be anything but).
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We really have to focus on bringing the Realtor brand back to consumers.
In the middle of the last decade, however, investors in Rhode Island brought the brand back to life.
Fiat also plans to bring its Alfa Romeo brand back to the United States.
The company's new Fung group of investors will need to take the brand back to its DNA.
That meant that the designer traced the brand back to its roots in the 1970s, when wool was its staple.
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