Politicians, star players, national soccer officials and global corporations that want their brands attached to the sport have long genuflected before him.
"With the partnership with those three great brands attached, there is some instant credibility" for Dash, said Brenda White, senior vice president and publishing activation director at Starcom in Chicago.
These tend to attract lots of people in business lunch suits and tend to have the names of families rather than brands attached to them: things like the 'Lehmann Maupin Family Dinner', the 'Michelle Papillion Cocktail Party', or the 'Bill Powers Bowling Party'.
Otherwise, I suspect we'd see something like the frames it already launched to support prescriptions for Explorers, but with name brands attached.
If you're willing to face up to the fact that as with anything that comes with a million brands attached, Ibiza is probably the happiest place in the world.
Meanwhile, that brand, attached to her name, "halos all we do," said Susan Magrino, the company spokeswoman.
For a consumer brand attached to condominiums, golf courses, and reality-TV shows, having a well-earned reputation for exaggerating isn't necessarily a big problem.
(RED) is a brand attached to products and services from firms such as Apple, Gap and Starbucks; part of the revenues go to the Global Fund's work on HIV/Aids.
Walker [41] says that a brand attaches an idea to the product.
But we have a fantastic name, a brand attached to us that is known throughout the world," he adds.
