Big tech brands are losing momentum while consumers turn to "heritage brands".
"That sort of controlled environment is slowly going away, and brands are losing control," he said.
American brands are losing some of their minuscule share to the Europeans.
"Light beer sales are down, and the majority of the top 10 brands are losing market share".
Major brands are losing out on $11.4bn in recycling revenue each year, according to a recent study by advocacy groups the Natural Resources Defense Council and As You Sow.
"The challenge for them is how to continue to grow their core business when some of their mainstream brands are losing share to some of the smaller premium and value brands as well as to other snack categories," said Ms. Hong.
After Bradford West, does anyone still think that this anti-politics mood is just a passing phase Anyone still dispute that the established political brands are losing market share?
Meanwhile, large food brands are losing ground — they lost share to small brands in 42 of the top 54 most relevant food categories in the past five years, according to a report from banking firm Jefferies entitled "Food: The Curse of the Large Brand".
Mars' confection brands were losing ground to competing chocolate treats.
"It's about cheering up the core users without making them feel that the brand is losing its distinctiveness".
