This was a purpose the task force members could rally around because the company's quality-based brand was indeed at stake and that affected everyone.
And when the family announced that a new hotel brand was in the works but that it would not use the Trump name, some companies speculated it was because the Trump brand was indeed tarnished.
If the "brand" is indeed to be "reinvented", royals also could be doing more than "championing mental-health charities" (The royals, a brand reinvented by the millennial generation, 5 August).
From this experiment, I concluded that although the Rugrats brand was indeed strong enough to cross over from television, the computer game version failed to hold the subjects' attention for a simple reason: it did not take advantage of the possibilities of its medium.
Fulcher said he was surprised that the brand was, indeed, not completely tarnished and more than half the market had a positive impression of the company.
In that moment, I had the shocking realization that her brand was, indeed, her job.
Frankel's brand is indeed successful, but I am concerned that organizers and supporters of this event have not addressed the harm she caused in a room full of women in search of support and inspiration.
In a society and world where social media and the digital play such vital roles, where mass media influences our conversations so fully, and where image is ever more inextricably tied to identity, it's quite possible that personal branding is indeed and will remain a necessary component of success, in politics as in every other realm of life.
Well the above seven tools are being utilized by small er) brands who are indeed prioritizing local understanding and communication as a means to gain the competitive advantage over their bigger brand brethren.
As a firm believer in the power of why -- and by helping companies work to uncover their purpose and use it in their branding -- I've found there are indeed some exceptions.
