Your English writing platform
Discover LudwigExact(3)
During New York Fashion Week, brands aim to transcend the expected — clothes — with spectacle.
Surprising -- The best brands aim to surprise and delight.
When brands aim to reach minority markets, most opt to play it safe with the tropes that Blacks value 'soul', Latinos love 'family', Asians are 'sedulous', etc... 2) Using narrow clichés are not just an affront to millions of customers -- they are missed market opportunities.
Similar(57)
They have multiple brands aimed at different kinds of customers.
But spreading the brand too widely can dilute its value.An alternative tactic is to build a portfolio of brands aimed at different segments of the market.
Wieden & Kennedy was selected for the assignment, Mr. Sweeny said, because of its "track record for tapping into" popular culture for brands aimed at younger consumers like Nike.
Three Thieves, like many other brands aimed at a younger audience, has a splashy Web site to promote its wine (www.threethieves.com).
A case in point is Van Gogh Blue, sold by Van Gogh Imports, which is aiming its advertising and promotions at women in an effort to distinguish itself from the myriad brands aimed at male drinkers.
Hershey Foods in Hershey, Pa., said yesterday that it had named Dieste & Partners in Dallas, an affiliate of the Omnicom Group, as its first agency of record to create ads for its candy, confections and grocery brands aimed at Spanish-speaking consumers.
However, the potential Africa offers brings with it a level of concern, particularly from NGOs and ethical brands aiming to establish a harmonized business platform for both the communities of Africa and industry.
The Pac-12 networks will, of course, seek advertisers with "male-targeted brands," said Mr. Cella, who is 61, while also wooing advertisers with brands aimed at women because "we're going to be doing a lot of women's sports" as well.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com