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Results indicate that, low-level construal consumers are likely to engender stronger brand preferences for brands accompanied with no brand biography than those with brand biography; conversely, high-level construal consumers are likely to engender stronger brand preferences for brands with brand biography than those with no brand biography.
The more resistance the students said they felt, the more they tended to show a favourable bias towards the brands accompanied by a humorous picture.
For students primed to be resistant, it was specifically brands accompanied by funny and neutral-distracting images that were more popular.
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The more resistant the participants originally were to the brands, the less discerning they became if the brands were accompanied by funny (or neutral) messages.
As expected, those students who were primed to be resistant tended to perceive the brands as having more negative connotations... unless that is, the brands were accompanied by distracting text, be that humorous or neutral.
Taking on excessive debt, buying back stock, increasing dividends at the expense of brand building and minimal investment in brand building accompanied by excessive costs-cutting, debt accumulation and massive employee firings, satisfies shareholders while starving brands of their future.
Sparkling wine and Champagne (exclusively a French franchise, region and brand) can accompany full-scale multicourse meals.
Gone, too, was the "Melissa Harrintroreplacedro, replaced by MSNBC's "The Place for Politics" branding and accompanying music.
This go around, they wanted to reboot the entire live show for the new record, which meant brand new accompanying visuals.
But since Buick survived the brand massacre that accompanied General Motors' bankruptcy and reorganization — living on even as Hummer, Pontiac and Saturn were laid to rest — the division and its products have slimmed down and shaped up.
The brand change was accompanied by a name change to Becker's Marathon Gas Station, a name the station would be known by for over 26 years.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com