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Discover LudwigThe word 'brandmark' is correct and can be used in written English
You can use it when referring to an identifying mark or symbol associated with a particular brand, organization, or product. For example: "The brandmark for the Coca-Cola company is one of the most recognizable symbols in the world."
Dictionary
brandmark
noun
The logo of a brand
Exact(2)
The anti-USP of the Whitney is that its architecture presents no single, killer image, because Piano has made no attempt to create a brandmark shape.
The tougher question is whether the brandmark represents anything new.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com