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In the buttoned-down world of corporate branding, that seemed verboten.
"This allows us to do some 'pervasive branding' that really connects Wrigley brands with consumers".
"Consumers are sort of tired of the endless branding that comes out of spirits companies," Mr. Spoelman said.
Branding that reaches out to children inside the educational system, however, is a reliable source of outrage.
The typical cartel product vitamins, paper, petrol, glass, bulk chemicals—is a commodity offering scant opportunity for the branding that might create some pricing power.
Lost in the festival of branding that is the Brooklyn Museum's "©Murakami" exhibition, a retrospective of Ghada Amer opened quietly at the museum in February.
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Unfortunately, that's not the kind of cross-branding that will make the Volt a runaway success.
Brands that call themselves "luxury brands".
Why promote a brand that codifies atomization?
They're a brand that exudes class".
"Brands that respond appropriately will succeed".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com