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This is already becoming a trend, with football the latest sport to tap into the branding potential of fashion.
For even though some contributors sighed at the "fiercely independent" academics with whom they work, they conceded that there is huge branding potential in their commitment.
The conservatives have used well-worn arguments to tarnish the reputations of their opponents, from calling the reformists American puppets to branding potential female candidates immoral because of what they wear.
There is a hilarious analysis of the branding potential of Sealand, a rusting concrete platform in the North Sea, originally built as a British defense fortress during World War II, and now an independent principality.
And the existence of both Mr. Santos's Brooklyn gin and Mr. Estabrooke's Breuckelen gin provides an unusually clear — you could even say distilled — example of just how much the symbolism of that borough has changed and just how potent its branding potential is perceived to be.
Although one would think the Kardashian sisters had strafed the market in branding potential, Zarin has her own CAA agent and is a spokeswoman for Kodak; she also has a bedding line in development and "gets paid," as she puts it, "to show up.
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Without a reputable brand, potential buyers may be worried about reliability, quality and post-sale service.
"There's some brand potential there that the studio can tap into," Mr. Abraham said.
"Celebrities themselves are realizing their personal brand potential," said Doug Lloyd, president of Lloyd & Company, an ad agency in New York.
The House of Stella McCartney Proving perhaps that there is luxury-brand potential even in a "My Little Pony" aesthetic, the Gucci Group made official yesterday its long-rumored decision to finance the designer Stella McCartney's introduction of a globally distributed brand.
Equally, celebrities have increasingly realised the power of fashion to further their own brand potential: fancy consolidating your image in the public's mind as a stylish, if red-blooded, sexy kinda lady?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com