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9. W.F. Cascio, "Leveraging Employer Branding, Performance Management, and Human Resource Development to Enhance Employee Retention," Human Resource Development International 17, no. 2 (April 2014): 121-128.
Recently named to Forbes CMO Next list, Alex leverages a multidisciplinary background in branding, performance marketing, technology, and change management.
An ultra-meta, avant-garde piece of corporate branding performance art?
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Start with the memory-branding performance of Ms. Redgrave in Robert Falls's excellent revival of "Long Day's Journey Into Night".
Both capabilities lead to higher brand performance.
The science of storytelling and brand performance.
Interestingly, the study findings suggest that market learning impacts brand performance through marketing capability.
(Richemont does not directly break down brand-by-brand performance results within its earning reports).
The paper examines the relationships among brand distinctiveness, design innovation and brand performance of furniture manufacturers and the mediating effect of design innovation between brand distinctiveness and brand performance.
In such cases, brand performance associations may be all you need to distinguish your product.
These secular dynamics make Restaurant Brands' performance all the more impressive.
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