Sentence examples for branding approach from inspiring English sources

Direct-mail campaigns or cable advertising campaigns, which are relatively inexpensive, follow the same branding approach, Mr. Robinson said.

"As a way to differentiate your company right now, social impact branding is a hot branding approach," Dr. Reed said.

"It stands to reason, doing the more creative sponsorship branding approach, hopefully, we would like to double that," Ms. Lapp said.

The branding approach dictates an emphasis on marketing and advertising, not interaction with the press.

In addition to offering entertainment and empowerment the 19th annual event, set to take place in New Orleans July 4-7, will take a new branding approach by offering cultural and community programs through healthy living, job assistance, and free family activities.

The truth is that more attention needs to be paid to overall branding approaches, since (as I've said several times before) brands that focus on creating loyal groups of consumers and on providing product value can pretty much get through any crisis, complete with customer forgiveness.

Brands approach me: 'We want to get nuts and reach millennials!' They love buzzwords.

The first is what Joshua Chernoff of A.T. Kearney, a firm of consultants, describes as the "strong retail brand" approach.

"It might work for Asia, but I'm not sure how successful the mono-brand approach will be in Europe," she said, "and I certainly don't think that it will lead to the disappearance of all other retailers".

The all-about-you brand approach can be found from the high-end jeweler Cartier, whose current slogan is "Your love is unique, so too should be your engagement ring," to the affordable Michaels craft stores, which this year expanded their do-it-yourself wedding projects, urging people to "Personalize your special day your way".

"They set out to treat people fairly, so companies can maintain an on-brand approach".