The tobacco company name and brand variant are allowed in small print at the bottom of the pack.
The only concession to the tobacco companies is their name and the name of the brand variant in small print at the bottom of the box.
"Now, you might not think that's a big deal but that example of structural packaging innovation increased UK sales for that particular brand variant by £75m".
If individuals were willing to participate and available for the duration of the study, they were asked to complete a recruitment questionnaire, which included the Fagerström Test for Nicotine Dependence 9 and questions regarding brand variant smoked, risk perceptions and cessation behaviour (eg, motivation to quit and attempts to quit).
The brands used were two of the most popular brand variants in the Australian mainstream (Winfield (Blue 25)) and premium (B&H (Smooth 25)) cigarette markets.
3 As 9 of the top 10 selling cigarette brand variants in the UK come in King Size packs most smokers would have been eligible for study inclusion.
To avoid the situation were plain pack versions of two brand variants were completely identical, it was decided to use alternative colours on 6 plain packs.
For example, in January 2006 Imperial Tobacco acquired the Windsor Blue brand which had been sold by the Cooperative supermarket for 30 years 15, 18 and in November 2008 launched brand-variants John Player Special JPS Silverer, Blue and Menthol as a cut-price versions of its longstanding JPS brand 19.
However, as all of the top 25 selling cigarette brand variants in the UK come in either King Size or Superkings packs, 10 which are slightly bigger than the standard King Size pack, market recruiters were given a box of Superkings plain packs and instructed to use these where appropriate.
One variant, branded autopoietic enactivism, has developed in particular the biological phenomenon of autopoiesis and attributed to it a central role in explaining fundamental properties of our mental life (Maturana and Varela 1992; Thompson 2005; Di Paolo and Thompson 2014).
